Bilingual Video Encourages Hispanics to Vote

The key to reaching Hispanic voters? Speak both their languages!

 

Washington, DC [CapitalWirePR] September 22, 2014  – The Hispanic Institute launched a bilingual public service announcement video encouraging Hispanics to vote in this November’s midterm elections. The video — which transitions seamlessly between English and Spanish — is part of the Institute’s 2014 Get-Out-The-Vote campaign.

“America’s 54 million Hispanics owe it to themselves and their families to make their voices heard at the polls this November,” said Gus West, Board Chair of The Hispanic Institute. “Our video appeals to Hispanic Americans’ sense of civic duty — whatever their preferred language may be.”

Historically, Hispanics have been under-represented politically. That’s largely because they’ve  voted at rates 25 percent lower than blacks and whites.[1]

The Hispanic Institute’s video aims to change that. And reaching Hispanics requires bilingual outreach. The U.S. Census Bureau predicts the use of Spanish as the primary language will decrease among Hispanics in the coming years.[2] Already, a quarter of Hispanic Americans speak only English at home.[3]

The Hispanic Institute is looking to air its Get-Out-The-Vote video in five states with the most competitive elections this fall: Nevada, Colorado, North Carolina, Georgia, and Iowa.

“With the mid-term elections just six weeks away, Hispanics have a historic chance to influence policy on the issues that matter most to them,” said West. “Our campaign will call on them to seize that opportunity.”

The video is here:

http://vimeo.com/106218628

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About Ramón Jiménez

Ramón Jiménez, actual Managing Editor de MetroLatinoUSA. Periodista que cubre eventos de las comunidades latinas en Washington D.C., Maryland y Virginia. Graduado de la Escuela de Periodismo de la Universidad del Distrito de Columbia. Galardonado en numerosas ocasiones por parte de la Asociación Nacional de Publicaciones Hispanas (NAHP) y otras organizaciones comunitarias y deportivas de la región metropolitana de esta capital. También premiado en dos ocasiones como Mejor Periodista del Año por la cobertura de la comunidad salvadoreña; premios otorgados por la Oficina de Asuntos Latinos del Alcalde de Washington (OLA) y otras organizaciones. Ha sido miembro del jurado calificador en diferentes concursos literarios, de belleza y talento en la región metropolitana. Ha visitado zonas de desastre en Nicaragua, Honduras y El Salvador e invitado a esos países por organizaciones que asisten a personas de escasos recursos económicos. Antes trabajó en otros medios de prensa de Virginia y Washington, D.C., incluyendo reportajes para una agencia noticiosa mundial.

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