NHCC Releases Findings of its First Community Relations Benchmarking Study

The National Hispanic Corporate Council (NHCC), corporate America’s premiere resource on effectively maximizing the diversity of the Hispanic market opportunity, announced the findings of a survey conducted with its Fortune 1000 member companies between April and July, 2007.

Nearly one third of its members participated, providing in depth insight into their best-in-class practices.

Carlos Soto, President of the National Hispanic Corporate Council, says “NHCC is thrilled to launch this inaugural research survey. We received an incredible response from our corporate members.

Their enthusiastic involvement resulted in more dynamic study findings.”

Following is a summary of key findings from the study:

Strategic planning is critical in developing outreach programs that address America’s major social issues.

• Companies routinely use strategic plans to guide their activities about the major social issues facing American communities. 90% of responding companies said economic development and education were pressing social issues based on their company’s goals and objectives. Companies leverage Employee Advisory Committees to develop and implement outreach programs.

• 60% of companies surveyed frequently use Employee Resource Groups. As a general rule, these committees are led or advised by corporate leaders. Best-in-class companies make Community Outreach planning and results part of all accountable leaders’ performance assessment.

• 90% of companies surveyed indicate that the community outreach participation is routinely part of a community relations manager’s performance.

Performance measurement systems that report results enable best-in-class companies to make decisions on future investments.

• Almost all companies surveyed produce internal and/or external reports that communicate the goals and objectives tied to the community outreach strategy. Companies are establishing quantitative metrics that assess the value-add of their community outreach efforts, with the end goal of assessing a quantitative link to ROI.

Findings from the survey indicate that investment in communities where the company conducts business helps affect change that improves the vitality of communities and their residents. Best-in-class companies invest at levels to meet the strategic goals that effectively support non-profit organizations.


Source: www.nhcc-hq.org .

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