American Latino Museum will be the Featured Case Study on Non-profit Social Media Innovation led by Plus Three Co-Founder, Juan Proaño

The Friends of the American Latino Museum (FRIENDS), a 501(c)(3) created to support the American Latino Museum initiative, has joined as a sponsor in presenting the 3rd annual convening of Hispanicize 2012.  The yearly gathering, held this year at Miami’s JW Marriot Marquis from April 10-13, will bring together Latino trendsetters and newsmakers in social media, marketing, entertainment and innovation. The events will include a half day training session for non-profits co-sponsored by Plus Three and Univision.

During the “Latino Social Media for Social Good Half-Day Training session,” Estuardo Rodriguez, a staff director for the FRIENDS, will participate in a panel led by Juan Proaño from Plus Three, a leading website and social media company that currently directs the social media strategy with The Raben Group for the FRIENDS.  The panel is entitled: “The Ultimate Guide for Non-Profit Organizations Serving Hispanic & Multicultural Communities,” and it will examine as a case study the FRIENDS’ remarkable success in social media outreach.

On March 22, the FRIENDS announced that it surpassed 100,000 followers on Twitter and accumulated 70,000 fans on Facebook and 67,000 supporters through its website, bringing its total reach to over 237,000 supporters.  Current supporters surpass 240,000.


The intensive half-day session is scheduled to be held on April 10 from 12:00 pm – 5:00 pm, and it will be hosted exclusively for non-profit organizations. This session will be provided free of charge for the first 110 nonprofits that register.  The session will explore how communications can help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media.  The training will have a deep focus on social media, including Facebook, Twitter, blogs and other popular outlets.


Panelists include: Estuardo Rodriguez, Principal at The Raben Group and FRIENDS Staff; Patricia Perez, Principal, VPE Public Relations; Eva Smith, Partner, Latina Mom Bloggers; Audrey Ponzio,Senior Vice President, Edelman Multicultural; and Juan Proaño, Co-Founder of Plus Three and FRIENDS website designer

About Santiago David Távara

Santiago David Távara es graduado de Periodismo en la Universidad del Distrito de Columbia en Washington. Corresponsal de la Agencia Mexicana Notimex y colaborador de La Prensa Gráfica de El Salvador, Távara trabajó para la Agencia de Noticias EFE, los semanarios locales El Pregonero, El Tiempo Latino y Washington Hispanic así como en los ahora desaparecidos El Latino y el Diario de La Nación. Nacido en Callao, Perú, Távara contribuyó con artículos deportivos para una sección en español del diario The Washington Post y colaboró con la publicación Tiempos del Mundo, del diario The Washington Times.

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