McDonald’s Bring Information on College Access to Latinos

The four-part college access series, currently available on-line, will be the focus of targeted community events across major Hispanic markets going into 2013.


WASHINGTON, D.C. – Earlier this year, the LULAC National Educational Service Centers (LNESC) launched an unprecedented partnership with McDonald’s, the world’s leading foodservice retailer, and education leader, Latinos in College, to bring information on college access to the Latino community.

The campaign entitled, “On Track to College/Latinos Rumbo Al College,” featured four webinars addressing the most common and persistent challenges for Latinos interested in higher education. The webinars were streamed live and featured education leader, Mariela Dabbah, and other experts who provided information pertaining to financial aid, scholarships, and mentoring.

“Our partnership with McDonald’s is a leading example of how corporations and non-profit organizations can work together to impact the lives of students and families. Since the launch of our partnership in 2010, LNESC and McDonald’s has provided critical educational resources to over 6,000 disadvantaged students and parents,” noted Richard Roybal, LNESC Executive Director.

LNESC’s and McDonald’s Rumbo al College webinar series builds on our 2011 college access workshops series with McDonald’s and the Hispanic Scholarship Fund. The Steps for Success workshop series provided both large and small group college access workshops to over 5,000 parents and students across the US.  The webinar topics provided actionable advice and information to Latino students and their parents. They included: 1) On the Track to College 2) Acing Scholarship Applications 3) Finding Mentors and Building a Support System, and 4) Mastering the College Application Process. All webinars are available to view anytime at:

“The college application process alone can be a daunting experience but it’s particularly challenging for households that are not English proficient,” said LULAC National President Margaret Moran.  “We need every resource that affords parents and students an opportunity to learn more about college attainment and completion. Access to these resources is critical to ensuring our students have college success.”

Throughout the school year, the webinars have been the centerpiece of events relating to college access and were hosted at LNESC centers and high schools across the nation. The bilingual webinars provided students and parents the opportunity to ask questions, get one-on-one assistance, and gain direct practice in applying the lessons learned. Over 1,500 students and parents have participated in the webinars, and the number is only expected to double with 10 additional workshops that are to take place in Albuquerque, El Paso, Houston, Miami, and Philadelphia through the rest of the year.

As public education budgets continue to shrink, LNESC is proud of its private sector partnerships, which have been successful in helping to ensure long-term sustainability for the vital programs that target underserved Latino communities.  Educating and empowering young Latinos and their parents with college access information is critical, as more than one-third of the 50 million Latinos in the U.S. are under 18 years of age. By preparing this population with the tools needed for academic and economic success, this partnership with McDonald’s invests in the strength and growth of our American economy.

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