Strong and accelerating adoption across financial services and gaming highlights growing demand for seamless, secure onboarding
NEW YORK–(BUSINESS WIRE)–Prove Identity, Inc. («Prove») announced it has surpassed 400 million pre-fill transactions across 150 million users. Strong and accelerating adoption across financial services and gaming continues to validate the growing demand for fast, secure, and low-friction identity authentication and makes clear that continuous innovation is a market mandate.
Building on that momentum, Prove is advancing the latest version of Prove Pre-Fill® this spring, a new release that eliminates all manual data entry while strengthening real time authentication tied to device and phone possession. Consumers will be able to frictionlessly share personal data by proving they control their mobile device during the transaction. It removes the need for user challenges such as date of birth or full or partial national ID numbers.
Every transaction is backed by Prove’s Global Fraud Policy, which applies 10 years of real time proprietary phone reputation and behavioral signals to detect and block synthetic identities, SIM swaps, injection attacks, and recycled numbers. This policy is continuously evolving, enabling Prove to stay ahead of sophisticated fraud trends including the ability to detect and stop bots operating over large-scale IoT eSIM networks.
Prove Pre-Fill® is already used by major fintechs like Bilt and top US banks and card issuers like Synchrony.
In gaming, platforms including Betr and BetMGM rely on Prove to onboard users quickly and securely.
«Onboarding new players efficiently has always been of crucial importance in online gaming,” said Alex Ursa, Head of Gaming at Betr. “The solutions Prove has brought to market continue to be on the cutting edge, combining a streamlined registration experience that is safe and secure for new players.»
Prove pioneered the use of seamlessly binding identity verification with authentication, which enables KYC and AML compliance but goes beyond to deliver magical experiences that drive business growth. By tying identity to possession of the device during the transaction, Prove has created an authentication standard that stops fraud before it starts.
“We believe users should be in control. Signing up for a credit card, bank deposit account, or gaming app should be easy for the right person and impossible for a fraudster. Our latest technology advances the market toward a new standard,” said Rodger Desai, Founder and CEO of Prove Identity.
In the first four months of 2025 alone, Prove added more than 50 million Pre-Fill transactions, driven by increased demand during major events such as March Madness.
The Prove Pre-Fill® solution update will be available on mobile and desktop in the spring of 2025. Interested in learning more about the Prove Pre-Fill® solution? Click here.
About Prove Identity, Inc. (“Prove”)
Prove enables businesses to provide frictionless digital consumer experiences without compromising security. Prove’s advanced identity verification and authentication platform and Prove Identity Network ensure trusted digital transactions throughout the user journey. More than 1,500 businesses, including 18 of the top 20 U.S. banks, rely on Prove to mitigate fraud, boost revenue, improve customer acquisition, enhance cybersecurity, and eliminate the costs of legacy identity verification solutions. Learn more at www.prove.com and follow us on LinkedIn.
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Jane Sharp
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