Aggressor Adventures Consumer Travel Index Indicates a Longing for Discovery

Adventure brand shares data reinforcing the relationship between travel and curiosity

AUGUSTA, Ga.–(BUSINESS WIRE)–#AggressorAdventuresAggressor Adventures®, the leader in luxury adventure travel, announces today the results of its latest Consumer Travel Index, which tracks consumer sentiments on a bi-monthly basis. In the last 18 months, scientists have made thousands of exciting new discoveries of new species in the ocean and artifacts at historic sites around the world. As such, Aggressor’s February Index puts a spotlight on discovery.

Discovering the Unknown

Traveling is about venturing into the great unknown. It helps eradicate any fears you may have of what you can’t control, and you are better able to embrace the unfamiliar with an open mind. Aggressor’s first question asks travelers for their feelings towards new animal species and their willingness to visit sites home to discoveries. Nearly 45 percent of respondents say they would love to be the first human to discover a new species. Furthermore, only 10 percent of respondents would be frightened to come across something previously undiscovered.

“As we travel, we are constantly stepping outside of our comfort zones, pushing ourselves to immerse ourselves in the many unique destinations we visit all around the world,” shares Wayne Brown, CEO of Aggressor Adventures. “Our latest survey results prove it’s one thing to learn about a new discovery online or on television, but nothing beats actually setting foot where the discoveries are made and being a part of history.”

Curious at Heart

A recent study from Curio Collection by Hilton reveals what drives curiosity as it relates to the modern traveler. The findings show 91 percent of the population considers themselves to be curious and 73 percent of people say that traveling is their go-to outlet to express their curiosity. Furthermore, 57 percent of travelers wish they could spend more time exploring the things they are most curious about, such as visiting ancient ruins, eating dinner at a well-regarded restaurant or experiencing a safari.

Aggressor’s second Index question asks respondents their first reaction to a new scientific discovery being made and the level of curiosity is evident. Nearly 60 percent of respondents say their curiosity leads them to research the discovery for more information and more than 15 percent will research the location of where the discovery is made to learn how they can visit the site.

“Aggressor Adventures’ customer base is filled with curious travelers who long for the opportunity to not only discover but explore,” adds Brown. “We encourage curious travelers to follow us on social media this year as we share and uncover incredible finds of the natural world. We’ve already seen a handful of remarkable discoveries made this year and are excited to share them with you in real-time.”

About Aggressor Adventures

Since 1984, Aggressor Adventures® has offered travelers liveaboard scuba and snorkeling charters, luxury river cruises and exotic wildlife safaris. Worldwide locations the company explores include Bahamas, Belize, Cayman Islands, Cocos Island, Costa Rica, Cuba, Dominican Republic, Egypt, Galapagos, Hawaii, Indonesia, Maldives, Mexico, Philippines, Palau, Red Sea, Roatan, Sri Lanka, Sudan, and Turks and Caicos. The company’s Clean, Refresh, Sanitize safety standards are industry leading. For more information, visit www.aggressor.com or call (800) 348-2628 or (706) 993-2531.

Contacts

For media inquiries or photos, contact:

Anne Hasson

Aggressor Adventures®
anne@aggressor.com
(800) 348-2628 or (706) 993-2531

Artículos Relacionados