Meta and IRI to Provide Closed-Loop Shopper Marketing Solution Combining Instagram, Facebook and IRI’s Ansa Measurement Solution
New solution allows marketers to measure in-store sales impact of online advertising via Meta platforms CHICAGO--(BUSINESS WIRE)--IRI® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media platforms and in-store CPG sales occurring at…
