New York flagship debuts blowouts, alongside heritage makeup and skincare services, all under one roof
NEW YORK–(BUSINESS WIRE)–Blushington, the premier experiential beauty brand, today announced it has expanded its business offering, introducing blowouts and dry styling for all textures of hair, alongside its renowned makeup and skincare services, all of which will be available at its new Blushington Columbus Circle flagship in Manhattan, launching September 9th.
The company also announced that it will roll out franchising opportunities in the coming year, extending its brand reach while enabling beauty entrepreneurs to launch their own Blushington location. The beauty services industry has proven to be one of the biggest US business success stories as consumers have returned to their pre-pandemic habits, with McKinsey & Company valuing the market at $57 billion in 2021 and IBISWorld estimating that blow-dry services alone represented an $11.3 billion industry last year. Blushington’s franchising opportunities will enable entrepreneurs to tap this growth momentum and build their own business and clientele in their local community.
Blushington Chairman and Co-Founder Mark Maron, who is the Managing Partner of The Latigo Group, an LA-based real estate development company, commented, “This is an ideal time for Blushington to return to brick-and-mortar and launch its franchise program. The pandemic has created a surge of interest among individuals seeking to own their own business, and we believe our franchising opportunity will be highly attractive to beauty entrepreneurs.”
“During the pandemic, we reinvented ourselves in the face of great uncertainty. We became a fully omnichannel business and, as a result, we are stronger than ever,” said Natasha Cornstein, CEO of Blushington. “To meet consumers’ pent-up demand and growing preference for convenience and personalization, we’re opening a new Manhattan flagship providing three of the most in-demand beauty services, all under one roof. Our planned launch of franchising opportunities will only further expand our brand.”
The Blushington flagship will also offer bridal consultations, everyday makeup instruction, teen classes, team-building outings and private events. Blushington’s complete suite of blowout and makeup services will be available to consumers at their home, hotel or on location.
Additionally, the flagship will include a retail boutique featuring a curated product edit from some of the world’s leading independent beauty brands, including 111SKIN, amika, Anastasia Beverly Hills, BeautyRx, BeautyStat, Erborian, ILERA Apothecary and Stila.
The flagship and franchise program will be complemented by the consumer and Beauty Pro digital business that Blushington developed during the pandemic, broadening the company’s reach nationwide.
ABOUT BLUSHINGTON
Blushington, a female-led, omnichannel beauty company, is continuing to reinvent the beauty services business model so consumers can conveniently access the services and products they need—anywhere and anytime. Founded on the belief that people of all ages and backgrounds deserve to feel confident and beautiful, Blushington offers professional, affordable and personalized beauty services such as blowouts, makeup applications and lessons, glycolic peels, wedding services, and more at its new Blushington Columbus Circle flagship in Manhattan.
Blushington also gives Beauty Pros the opportunity to build their own brand and earn incremental revenue by launching personalized shops on Blushington.com, the company’s e-commerce platform, which also offers professional continuing education and masterclasses. Blushington recently expanded its business model to offer franchising opportunities across the US. To learn more, visit Blushington.com and @blushington on social media.
Contacts
Media:
Alissa Heumann/Felicia Kane
Berns Communications Group
aheumann@bcg-pr.com/fkane@bcg-pr.com
