One of the nation’s largest digital media networks in healthcare settings unveils two premium TV shows
and IAB-compliant programmatic capabilities, setting a new standard for engagement
NEW YORK–(BUSINESS WIRE)–CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB NewFronts: an exclusive slate of original TV shows, streaming on the CheckedUp Network, and IAB compliant programmatic enablement across its national digital network.
These two offerings mark CheckedUp’s debut at the IAB NewFronts and represent a major milestone in the company’s mission to transform media in healthcare settings through innovation, automation, and compelling storytelling.
The new CheckedUp health programmatic advertising platform delivers targeting across the company’s expansive national digital screen network. With this launch, marketers, brands, and media agencies can now activate and scale campaigns more efficiently within healthcare environments—reaching consumer audiences in trusted, uncluttered, wellness-driven spaces where attention is high and minds are engaged.
“Our platform introduces a new standard for how brands engage with their audiences in healthcare settings,” said Dr. Richard Awdeh, CEO and Co-Founder of CheckedUp. “We’re combining the power of technology with the impact of contextually relevant messaging.”
Alongside its new ad tech offering, CheckedUp is unveiling two original TV shows developed in collaboration with The Point Studios: Inside This Life, which presents in-depth conversations between physicians and patients on diagnosis, condition, and treatment options; and The Pulse: Real Talk, featuring unfiltered discussions between physicians delving into today’s most critical healthcare issues. These programs feature authentic conversations, compelling storytelling, and real-life patient journeys. Designed to inform, inspire, and promote healthy decision-making, the series will stream exclusively across CheckedUp’s National TV network.
“Media has the power to shape behavior, spark conversations, and ultimately improve health outcomes,” said Mark Awdeh, President and Co-Founder of CheckedUp. “By combining trusted medical expertise with engaging narratives, we’re helping patients connect with healthcare in more personal, empowering ways.”
CheckedUp’s presence at the IAB NewFronts signals its emergence as a category leader in healthcare media, committed to scalable, tech-enabled solutions that align with the evolving needs of modern healthcare consumers. The company’s new tools reflect a growing demand for personalized, meaningful content and smarter, more efficient advertising in medical environments.
Under the leadership of Dr. Richard Awdeh and Mark Awdeh, CheckedUp has experienced 40% year-over-year growth, expanded its national specialty network, and solidified its role as the premier specialty-focused, digital healthcare media network in the U.S.
About CheckedUp
CheckedUp is one of the nation’s largest all-digital media networks in healthcare settings across the country. CheckedUp acquired Health Media Network, and its affiliated media properties, in 2022 and is backed by Rockbridge Growth Equity.
Contacts
Media:
Alicesa Vongluekiat
Marketing and Communications Lead
Email: [email protected]
Phone: 917-346-6628
