Founded by naturopathic physician, NYT best-selling author and TV personality Dr. Kellyann Petrucci, popular bone broth lifestyle brand brings successful online products into stores nationwide – including new ready-to-drink bone broths
NEW YORK–(BUSINESS WIRE)–Veyl Ventures today announced that Dr. Kellyann’s cult-followed bone broths – created by bone broth pioneer Kellyann Petrucci, M.S., N.D – are now available nationwide at Sprouts Farmers Market, Harris Teeter, Giant, The Fresh Market, Fresh Thyme Market and Whole Foods Market, the first to carry Dr. Kellyann’s ready-to-drink bone broths in late 2021.
The new ready-to-drink liquid bone broths available exclusively in stores include Classic Chicken, Low-Sodium Classic Chicken, Classic Beef, Low-Sodium Classic Beef, Lemon Lavender Chicken, Thai Lemongrass Chicken, Roasted Chicken, and French Onion Beef in 16.9oz tetra packs; and Classic Chicken, Low-Sodium Classic Chicken, and Classic Beef are also available in 32 oz tetra packs. Online products range from convenient single-serve powdered bone broths to collagen-rich supplements and shakes.
When Dr. Kellyann adopted bone broth as part of her clients’ daily nutrition plans six years ago, she discovered commercially available bone broths were far too high in sodium and didn’t contain the quality of collagen peptides revered in traditional bone broth. She set out to create a range of great tasting and convenient bone broths low in sodium and high in protein. Crafted using chef-developed recipes, all of Dr. Kellyann’s bone broths feature the highest protein content on the market at 15g per serving, with natural herbs, slow-simmered chicken and beef bones, and organic vegetables.
«The most important thing to me is helping people feel their very best. Wellness is a way of life, and we enjoy life more when we feel good,” commented Dr. Kellyann Petrucci. “My instant powdered broths are ideal for on-the-go convenience, and the new ready-to-drink liquid bone broths provide nutritious and cost-efficient lunch and dinner options. I’m so proud of the community we’ve created and I’m excited for this expansion into more stores across the country.”
“Drkellyann.com consistently crushes other brick-and-mortar bone broth category leaders, with fourteen times1 more web traffic. She is a proven success in the direct-to-consumer channel and the customers keep coming back for more, which is why we are confident the move into stores nationwide will prove to be just as successful,” said Andrew Baldwin, Vice President of Sales, Health and Wellness at Veyl Ventures. “There’s no doubt her loyal online following of 1.2 million unique customers and millions of viewers who see her regularly on national television programs like Good Morning America (ABC) and The Talk (CBS) have contributed to making it the fastest growing bone broth brand in the natural channel.2”
To learn more about Dr. Kellyann visit drkellyann.com or join the gut-health conversation by following @drkellyannpetrucci across social.
ABOUT DR. KELLYANN
Dr. Kellyann is a leading health and wellness brand founded by Dr. Kellyann Petrucci, the originator of the Bone Broth Lifestyle. Dr. Kellyann established a direct-to-consumer brand centered on supporting female health issues that was acquired by digital growth specialists Veyl Ventures in October 2020. Under Veyl Venture’s ownership, Dr. Kellyann grew exponentially and is pivoting into brick-and-mortar retail bone broth in their next phase of growth.
ABOUT VEYL VENTURES
Veyl Ventures partners with leading experts across the health, beauty, and wellness industries to develop some of today’s most innovative lifestyle-focused and sustainably minded brands. The Veyl portfolio and culture prioritizes people, planet, and pets – making up a community of 125+ passionate and committed CPG leaders across the globe. By reinventing the traditional business model, Veyl efficiently scales brands with proven accelerated success. For more information, please visit veyl.com.
1 Source: Nielsen, Retailer X | Latest 12 weeks Thru 10.22.22
2Website analysis July 22-Sept 22 Similar Web
Contacts
Chapman Communications Group
Samantha Chapman, Samantha@chapmancommunicationsgroup.com
