Automotive journalists from across the Midwest voted on this year’s top picks after two days of rigorous driving and evaluation
CHICAGO–(BUSINESS WIRE)–The Midwest Automotive Media Association (MAMA) today announced the results of its 2025 Spring Rally “MAMA’s Favorites” awards, recognizing standout vehicles across seven key categories as voted on by more than 75 automotive journalists. Held at the iconic Road America racetrack in Elkhart Lake, Wisconsin, the Spring Rally provides a rare opportunity for journalists to drive and evaluate more than 80 of the latest vehicles in one place—offering valuable insight not only to the industry but also to today’s car shoppers.
“The Spring Rally represents everything MAMA stands for—education, connection, and meaningful hands-on experience,” said Jim OBrill, President of the Midwest Automotive Media Association. “What makes this event—and these awards—so impactful is the chance for journalists to evaluate vehicles the way consumers actually use them: on-road, off-road, and everything in between. These are not just industry accolades—they’re real-world endorsements that help guide car shoppers toward vehicles that deliver on performance, value, safety, and innovation.”
2025 MAMA’s Favorites Spring Rally Award Winners:
- Favorite Family Vehicle: TIE – 2025 Subaru Forester Touring Hybrid & 2025 Kia Carnival Hybrid SX Prestige
- Favorite Luxury Vehicle: 2025 Volvo EX90 Ultra
- Favorite Off-Roader: 2025 Toyota 4Runner TRD Pro
- Favorite Pickup Truck: 2025 RAM 1500 RHO
- Favorite Performance Vehicle: 2025 BMW M5 Touring
- Favorite Plug-In Vehicle: TIE – 2025 Volvo EX90 Ultra & 2026 Hyundai IONIQ 9 Calligraphy
- Favorite Affordable Vehicle: 2025 Volkswagen GTI
These awards reflect what happens when seasoned automotive media professionals—who collectively drive and review hundreds of vehicles each year—test new models in dynamic, real-world conditions. The results go beyond hype, offering trusted guidance to consumers looking for vehicles that truly meet their needs.
The success of the 2025 Spring Rally would not be possible without the generous support of MAMA’s sponsors: Cars.com, Subaru, Scout Motors, Hyundai, Toyota, Jeep, the Chicago Automobile Trade Association, Ford, GM, Genesis, Kia, and CDK Global.
About MAMA
Founded in 1991, the Midwest Automotive Media Association comprises nearly 300 automotive journalists and public relations professionals from across the country and Canada. The association’s primary purpose is to provide a forum for the major issues in the automotive industry and to connect newsworthy products with key people.
Contacts
Media Contact
Allison Phelps
webmaster@mamaonline.org
