Firsthoney Launches Nationwide in Whole Foods Market

Clean, clinically backed wound care—now on shelves across the U.S.

NASHVILLE, Tenn.–(BUSINESS WIRE)–#FirsthoneyFirsthoney, a skin and wound care brand powered by medical-grade Mānuka honey, is now available in Whole Foods Market stores nationwide. The launch comes as Whole Foods expands its first aid category to meet rising consumer demand for natural, effective alternatives to conventional care.

Formulated with high-potency medical grade Mānuka honey from New Zealand, Firsthoney offers a range of products designed to support skin recovery and protect against everyday scrapes, burns, and dryness—without antibiotics, parabens, or artificial additives. The brand uses a proprietary purification process and performs independent lab testing to ensure every product meets the highest standards for quality and efficacy.

“We created Firsthoney to offer families a better way to care for their skin—something clean, effective, and rooted in science,” said Sarah Scarlet, Founder of Firsthoney. “Whole Foods’ commitment to ingredient integrity and consumer education makes this partnership a perfect fit.”

The range of Firsthoney products now available at Whole Foods includes:

  • Mānuka Healing Ointment – A natural, antibiotic-free alternative for minor cuts, scrapes, and bites.
  • Burn Salve – With Mānuka, aloe, and cucumber to cool and protect sun-damaged skin.
  • Skin Therapy Cream – Nourishes and supports fragile or sensitive skin.
  • Foot Rescue Cream – Delivers intensive moisture for dry, cracked feet.
  • Mānuka Bandages & Dressings – Gentle adhesive bandages designed to deliver Mānuka honey to minor wounds in a mess-free application.

“We believe nature holds extraordinary answers—and when combined with science and care, it can truly transform how we heal,” added Scarlet. “But the most meaningful part of this journey has been the real stories from real people who found relief through our products. That’s what this is all about—clean healing that works, and supporting the growing community that believes in it.”

About Firsthoney

Firsthoney is a clean, clinically backed wound care brand formulated with medical-grade Mānuka honey from New Zealand. All products are independently tested, antibiotic-free, and crafted to meet the highest standards of purity and performance. Learn more at www.firsthoney.com or follow @firsthoneynz.

Contacts

Media Contact:

Paul Williams

310/569-0023

[email protected]

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