Can-Tini, a coffee-forward espresso martini, showcasing notes of cinnamon and dark chocolate, made with natural ingredients, joins Ghost Hill Organic Vodka and Treaty Oak in High Basin Brand’s award-winning portfolio.
AUSTIN, Texas–(BUSINESS WIRE)–High Basin Brands, a Texas-based spirits company focused on scaling beverage breakout brands, announced today its acquisition of Can-Tini, a premium ready-to-drink (RTD) espresso martini spirits brand. Each Can-Tini is nitrogen-infused for a smooth, creamy, and tastefully foamed experience that’s as fun to drink as it is delicious.
“Can-Tini is everything we look for in a breakout brand: exceptional liquid, beautiful design, and the ability to stand out in a high-growth category,” said Jordan Rothschild-Noomé, Chief Marketing Officer at High Basin Brands. “This milestone wouldn’t have been possible without the continued support of our growing investor community. We’re deeply grateful for their trust and belief in our vision.”
With the growing popularity of espresso martinis and the premiumization of the RTD space, Can-Tini sits at the intersection of taste, convenience, and cultural relevance. The brand has quickly built a following among consumers seeking a coffee-forward espresso martini, showcasing notes of cinnamon and dark chocolate, made with natural ingredients.
“From day one, Can-Tini was built to deliver a premium cocktail experience without compromise–something you could enjoy anywhere, anytime, without losing the integrity of a great espresso martini,” Henry Rathjen, Founder of Can-Tini, added. “Joining High Basin Brands gives us the resources, reach, and strategic support to scale the brand the right way. I couldn’t be more excited for this next chapter.”
This is the second acquisition for High Basin Brands in the last 12 months, further strengthening its position as a next-generation spirits company focused on premium, culturally relevant brands. Can-Tini joins Treaty Oak Distilling, a trailblazing Texas whiskey brand, and Ghost Hill Organic Vodka, a USDA-certified organic vodka refined through a proprietary process for unmatched clarity and character.
Founded by members of the team behind On The Rocks Cocktails–now a leading brand in the premium RTD space–High Basin Brands is redefining what a modern spirits company looks like, blending deep category expertise with data-driven marketing and a clear focus on today’s consumer. The addition of Can-Tini reflects the company’s commitment to building a forward-looking portfolio aligned with shifting tastes and emerging growth opportunities.
About High Basin Brands
Founded in 2023, High Basin Brands is a modern spirits company focused on building a next-generation portfolio of premium, purpose-driven brands. With a deep commitment to organic production, sustainable practices, and cultural relevance, High Basin Brands is reshaping what today’s consumers expect from the spirits industry. Its growing award-winning collection includes Treaty Oak Distilling, Ghost Hill Organic Vodka, and Can-Tini. Through strategic acquisition and innovation, High Basin Brands delivers premium spirits positioned for sustained growth and national scalability.
Contacts
High Basin Brands: Betsy Kaplan | [email protected]
