By Isaac Cohen*
According to the US Census Bureau, as of July 2022, the Hispanic population in the United States reached 63.7 million, almost one fifth of the total population. Out of the total number of Hispanics, 31.1 million, almost half were citizens eligible to vote. The other half includes minors and adult non-citizens. Out of the total number of Hispanic citizens, 18.1 million, or 57.8 percent were registered to vote, but only 37.9 percent of them voted in the elections of November 2022. https://www.census.gov/data/tables/time-series/demo/voting-and-registration/p20-586.html
These numbers indicate that a deliberate effort should be made to increase the registration and the electoral participation among Hispanic citizens. A recent example of such effort happened last September 19, on the National Voter Registration Day, by the famous singer Taylor Swift (The Washington Post 09/25/23).
In the Instagram posting of her next album, “1989 Taylor’s Version,” the singer asked her fans to use their voices in this year’s elections. Traffic on the website Vote.org increased more than 1,200 percent, at an average of 13,000 users every half hour. At the end of the day, more than 35,000 new voters were registered, significantly among many 18-year-olds, the largest number registered since the 2020 presidential election.
*International analyst and consultant, former Director ECLAC Washington. Commentator on economic and financial issues for CNN en Español TV and radio, TELEMUNDO, UNIVISION, and other media.