The deal expands the current slate with new co-produced shows and continues the distribution of Bloomberg’s full catalog of podcasts including newly launched “Levittown” and “Everybody’s Business”
NEW YORK–(BUSINESS WIRE)–Bloomberg Media and iHeartMedia, the No. 1 podcast publisher globally according to Podtrac, today announced a renewed podcast deal to continue co-producing new original podcasts and extend iHeartMedia’s role as the exclusive distributor of Bloomberg Media’s slate of popular podcasts.
“Since 2021, we have produced and distributed over 30 podcasts with Bloomberg Media that offer critical news alongside compelling storytelling across the world of business and finance. We are thrilled to continue our partnership to develop, distribute and monetize this impressive lineup and grow our audience worldwide,” said Will Pearson, President of iHeartPodcasts. “With an impressive lineup of upcoming shows in the pipeline, our renewed partnership will continue to leverage iHeart’s massive audience reach to expand upon Bloomberg’s community of listeners and provide them with engaging content across the current economic landscape.”
“We value our partnership with iHeartMedia, especially for their wide reach and innovative approach to audio and podcasting. Their ability to bring accessible content to a vast global audience has been key to growing Bloomberg’s high-quality podcast content,” said Anthony Mancini, Head of Bloomberg Audio.
As part of the renewed agreement, iHeartMedia and Bloomberg will continue to collaborate on the creation and co-production of new podcasts. This includes the recently launched Levittown, a six-part podcast series in partnership with Kaleidoscope, investigating the rise of deepfake pornography online. Additionally, the two companies will debut “Everybody’s Business,” a new podcast from Bloomberg Businessweek hosted by Max Chafkin and Stacey Vanek Smith, where they take a deeper look at the week’s top business stories.
Throughout this collaboration, iHeart and Bloomberg have co-produced a slate of shows including the successful podcast Big Take, with new episodes daily, In Trust, Bedrock, USA, Bloomberg Crypto, and Crash Course, along with the recent release of Levittown. These shows build upon Bloomberg’s impressive lineup of existing podcasts, including Odd Lots, Money Stuff, Masters in Business, Businessweek Daily and Trumponomics among others. This extended agreement reinforces the two media companies’ shared commitment to delivering engaging podcasts to listeners worldwide and further builds on the successful partnership that began in 2021. Listeners can see the full list of Bloomberg podcasts here.
Bloomberg produces over 30 podcasts, offering smart analysis, timely insights, and compelling storytelling across business, finance, economics, politics, technology, healthcare, sports, and more. Bloomberg podcasts are distributed by iHeartPodcasts and can be found on Bloomberg.com, the iHeartRadio app and everywhere podcasts are heard.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, with 90% of Americans listening to iHeart broadcast radio every month. iHeart’s broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with seven times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.
About Bloomberg Media
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.
Contacts
Angel Aristone, [email protected]
