The Global Leader in Men’s Grooming Introduces a Three-Step Daily Skincare Routine Designed for Simplicity, Efficacy, and Everyday Confidence
SAN DIEGO–(BUSINESS WIRE)–Put your best face forward. Today, MANSCAPED®, the global men’s grooming company and lifestyle consumer brand, announces the launch of Skin Ultra™, an easy-to-use, dermatologist-tested skincare line developed specifically for men. It wouldn’t be a MANSCAPED routine without a purpose-built, precision-engineered tool to enhance it. Alongside the skincare line, MANSCAPED is introducing The Face Buffer Pro, a high-performance electric face scrubber that deeply cleanses and exfoliates for smoother, healthier-looking skin. With straightforward steps and powerful ingredients, Skin Ultra takes the guesswork out of achieving clean, refreshed skin. Paired with the deep-cleansing action of the Face Buffer Pro, this new routine offers maximum results with minimal effort, giving men a simple, effective way to elevate their skincare game.
“Expanding into skincare was a natural evolution for us and one driven by our steadfast mission to deliver head-to-toe grooming solutions for men,” said Paul Tran, Founder and CEO of MANSCAPED. “Skin Ultra brings our brand’s legacy of trusted quality, thoughtful design, and everyday ease to the skincare space, giving guys a straightforward way to look good, feel confident, and take better care of their skin. After all, your face is the first thing people see and the first impression you make, so taking care of it shouldn’t be complicated.”
MANSCAPED is a brand built on meeting men’s needs in their most sensitive areas, and the skin is no exception. From advanced, expertly engineered formulations to easy and effective routines, we make self-care simple. Because men’s skin is typically thicker, oilier, and more prone to irritation due to higher testosterone levels, Skin Ultra was meticulously formulated to strike the right balance between results-driven ingredients and gentle nourishment.
The Skin Ultra Lineup Includes:
Skin Ultra™ Face Wash ($19.99 USD) – A daily essential for brighter, smoother-looking skin, this gentle exfoliating cleanser removes dead skin cells while keeping your face clean, hydrated, and refreshed.
Key Features:
- Lightweight, non-stripping formula – Cleanses without over-drying
- Ceramide-enriched – Locks in hydration and supports a healthy skin barrier
- Gentle AHA complex – Exfoliates dead skin cells, revealing brighter, smoother-looking skin
- Dermatologist tested for all skin types – pH-balanced to prep skin for shaving
- Paraben and sulfate free
- Fresh green and light woods scent
Skin Ultra™ Brightening Serum ($24.99 USD) – This antioxidant-packed brightening complex helps illuminate your complexion, improve skin tone, and reduce the appearance of lines and wrinkles.
Key Features:
- Improves skin tone – Brightens, hydrates, and evens out complexion for a refreshed, energized look
- Deep hydration – Hyaluronic acid plumps and hydrates, leaving skin vibrant and healthy looking
- Ceramide complex – Seals in moisture and supports your skin’s natural barrier
- Infused with vitamin C, licorice root, and niacinamide – Helps brighten and even out skin tone
- Dermatologist tested for all skin types
- Lightweight, fast-absorbing formula
- Paraben free
- Fresh green and light woods scent
Skin Ultra™ Face Moisturizer ($19.99 USD) – This lightweight, non-greasy moisturizer locks in hydration while improving the look and feel of your skin without the shine.
Key Features:
- All-day hydration – Shea butter and ceramides keep skin refreshed from morning to night
- Deeply nourishing formula – Infused with hyaluronic acid, vitamin E, and shea butter to plump and hydrate skin
- Dermatologist-tested for all skin types – Gentle and effective for daily use
- Shine-free, non-greasy feel – Hydrates without leaving a greasy residue
- Paraben free
- Fresh green and light woods scent
The Face Buffer Pro ($89.99 USD) – Engineered for men’s thicker skin, this premium electric face scrubber is a powerhouse exfoliator designed to unclog pores, remove dead skin, and leave your face feeling cleaner than ever.
Key Features:
- 100% antibacterial silicone bristles – Gently exfoliate while deep-cleaning pores
- Three cleansing modes – Pad oscillation for targeted exfoliation, sonic vibrations for deep pore cleansing, or both for the ultimate refresh
- Adjustable sonic vibrations – Choose between 6,000 RPMs for a gentler cleanse or 9,000 RPMs for a more powerful clean
- Deep clean in just 60 seconds – Get fresh, revitalized skin, fast
- Waterproof* – Built for in-shower use and easy rinsing
- Long-lasting battery – Up to 75 minutes of runtime, aka over a month of cleansing on a single charge!
- Five-minute quick charge option – Low battery? No problem. Get enough power for a quick clean when you’re short on time
- Travel lock – Prevents accidental power-ons while on the go
Best when used together, the Skin Ultra line is curated into three easy-to-shop bundles so you can choose the routine that works best for you.
Skin Ultra™ Daily Skincare Kit ($59.99 USD) – Cleanse, exfoliate, and hydrate with this formulations-only set, featuring:
- Skin Ultra™ Face Wash
- Skin Ultra™ Brightening Serum
- Skin Ultra™ Face Moisturizer
- (Free Gift) Lip Balm 3-Pack
Skin Ultra™ Starter Kit ($109.99 USD) – A beginner-friendly bundle that makes looking good easy. It includes:
- The Face Buffer Pro
- Skin Ultra™ Face Wash
- Skin Ultra™ Face Moisturizer
Skin Ultra™ Advanced Kit ($139.99 USD) – Designed for men who care about the details. Go beyond the basics with this complete skincare package, which includes:
- The Face Buffer Pro
- Skin Ultra™ Face Wash
- Skin Ultra™ Face Moisturizer
- Skin Ultra™ Brightening Serum
- (Free Gift) Lip Balm 3-Pack
- (Free Gift) Shed 2.0 toiletry bag
The Skin Ultra skincare line and Face Buffer Pro electric scrubber are now available in the U.S., with international rollout soon to follow. Customers can shop the collection on Manscaped.com, with select products available for purchase on Amazon and in retail stores following the online launch.
Better-looking skin starts here, because you’re a skincare guy now.
* IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.
About MANSCAPED®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over twelve million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 38 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.
Contacts
Media Contact
Communications at MANSCAPED®
PR@manscaped.com
