MedicareOnDemand Now a “Preferred Program” of Both the Medical Association of Georgia and the Texas Independent Osteopathic Physician Organization

BELLINGHAM, Wash.–(BUSINESS WIRE)–MedicareOnDemand (MOD), the highly-acclaimed online platform that makes it easy for seniors to match Medicare insurance options with plans accepted by their providers, has become a preferred program of both the Medical Association of Georgia (MAG) and the Texas Independent Osteopathic Physician Organization (TIOPA). In showing their enthusiastic support for MOD, these two organizations join a growing list of healthcare providers nationwide who have embraced MOD as a proactive strategy to help retain their Medicare patients and assure continuity of care at a time of great industry disruption and upheaval.

“Today’s healthcare landscape is noisy and fragmented with providers having diverse relationships and Medicare plans acting in their own self-interest by promoting everything from food cards to gym membership rather than emphasizing the importance of continuity care through established provider networks,” said MedicareCompareUSA’s CEO Kerri Lenderman. MCUSA, the nation’s largest Medicare insurance-solution network for hospitals, health systems, physician groups and pharmacies, created MOD earlier this year with the dual goals of helping providers preserve their coveted relationships while putting these patients in total control of how they compare and buy Medicare insurance.

“The challenge is particularly troublesome for seniors who as they age typically require evolving healthcare needs and multiple relationships across the delivery system. Navigating and changing insurance commonly accepted is a challenge,” continued Lenderman. “MOD cuts through this clutter by putting in front of patients all options accepted by their care team and helping them enroll in coverage that meets their needs and protects continuity of care.”

With more than 8,700 members including physicians in every specialty and practice setting, MAG is the leading advocate for physicians in Georgia. As part of its new relationship, MCUSA Founder and Chairman Paul Gauthier addressed the organization’s House of Delegates meeting last month concerning the state of Medicare, the unprecedented business challenges physicians are facing and how MOD is the “right solution at the right time.” In addition, a webinar discussing similar topics and explaining the value proposition of MOD is now available for view on the MAG website (

Similarly, a presentation concerning the state of the industry and the intrinsic benefits MOD brings to providers and their patients was recently applauded by TIOPA ( members at a forum held at TIOPA’s offices in Fort Worth. Rack Cards concerning MOD are now available for TIOPA’s approximately 2,000 members to share with their patients and a full array of onboarding activities, educational materials and communication support for both MAG an TIOPA is planned for early 2024.

“MedicareOnDemand is the best tool on the market to help providers leverage the relationships and trust that they have built through the years with their Medicare patients to retain this important book of business,” said Robert Smullin founder and managing partner of Highwater Medical Resources. One of the premier consulting, marketing and sales organizations in healthcare, Highwater recently entered into a partnership with MCUSA to introduce MOD to independent physicians around the country, including their facilitation of the new relationships with MAG and TIOPA. Highwater is now assisting with client management including coordinating and distributing communications that help educate provider staff and others who can refer patients to MOD.

A consumer-friendly online insurance exchange and resource center, MedicareOnDemand ( helps ensure patients make informed Medicare insurance buying decisions that uphold strong physician-patient relationships. Through MOD, consumers can easily compare Medicare Advantage, Medicare Supplement and Medicare Prescription Drug plans online and can even create a customized shopping experience by entering physicians, medication and preferred pharmacy information. MOD verifies plans accepted by specific providers and offers consumers the opportunity to speak immediately with a licensed insurance agent, either by phone or by scheduling a personal appointment. These agents not only help with Medicare questions and enrollment but serve patient needs for all future Medicare support.

About MedicareCompareUSA

As the nation’s leader in its space, MedicareCompareUSA currently supports more than 650 hospitals, health systems, physician groups and pharmacies from coast to coast who collectively care for more than 10% of the nation’s Medicare population. With its strong foundation and impressive track record, an increasing number of hospitals and doctors are looking to MedicareCompareUSA and its sister company, MCUSA Consulting, as an indispensable part of a proactive patient-communication and population-management strategy. Visit and


Ross Goldberg


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