Noosh Brands Receives Prestigious Best New Product Award at the 2024 Specialty Coffee Association Expo in Chicago For Its Sustainable, Innovative, and Carbon Footprint Friendly AlmondMilk Concentrate

CHICAGO–(BUSINESS WIRE)–Noosh Brands, a leading innovator in the specialty coffee industry, is thrilled to announce its recent triumph at The Specialty Coffee Association (SCA) Expo 2024 in Chicago. Noosh Brands proudly accepted the highly coveted Best New Product Award for its revolutionary new AlmondMilk Barista Series Plant Based Dairy Concentrate.

The SCA Expo serves as a global stage for coffee professionals to showcase groundbreaking products, network with industry leaders, and celebrate innovation within the specialty coffee community. This year, amidst fierce competition, Noosh Brands emerged victorious with its innovative approach to rethinking the use of plant based dairy products in coffee shops. Noosh debuted its pre-measured sachets of AlmondMilk and OatMilk concentrates that when blended with water, make fresh almond and oat milk. By replacing traditional cartons, the Noosh AlmondMilk Barista Series Concentrate reduces waste and recycling by 90%, reduces storage requirements by over 90% and provides a 92% carbon footprint reduction.

«We are immensely honored to receive the Best New Product Award at The Specialty Coffee Association Expo 2024,» said Steven Sahatjian, Co-Founder of Noosh Brands. «This recognition is a testament to our dedication to improving operational efficiencies, reducing carbon footprint and providing unparalleled taste experience. Because almond and oat milk cartons are comprised of about 97% water, consumers are essentially purchasing and storing water. Not only is this costly, but it also takes up space, creates waste and transportation costs. Our concentrates ensure that we are not shipping water across the globe or creating waste for landfills. We have created space saving from shipping-warehousing-delivery to the cafes. We are deeply grateful to the SCA organization and all our supporters for this incredible honor.»

Noosh Brands has earned acclaim for its unwavering commitment to redefining the plant based dairy experience and employing state-of-the-art production techniques to deliver a truly exceptional product.

The Best New Product Award from the SCA Expo underscores Noosh Brands’ commitment to excellence and innovation, reaffirming its position as a trailblazer in the coffee industry. As the company continues to push boundaries and set new standards for quality and sustainability, customers can expect even more exciting developments from Noosh Brands in the future.

For more information about Noosh Brands and its award-winning products, please visit

About Noosh Brands:

Noosh Brands is a leading innovator in the specialty coffee industry, dedicated to crafting exceptional coffee experiences through sustainable practices and unmatched quality. With a commitment to excellence and innovation, Noosh Brands is setting new standards for the plant based dairy industry and delighting customers worldwide. Noosh Brands proudly produces OatMilk and AlmondMilk Barista Blend Concentrates. For more information, visit

About The Specialty Coffee Association:

The Specialty Coffee Association (SCA) is a non-profit organization that represents coffee professionals from around the world. The SCA Expo is the largest coffee event in the world, providing a platform for industry leaders to showcase their products, share knowledge, and celebrate the art of specialty coffee. For more information, visit


Morgan Peters

Vice- President

Noosh Brands

+1 805 522 5744

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