Realeflow Releases 11th Generation Sellability Score AI Model for Residential Real Estate Investing

The Sellability Score uses machine learning to predict probability to sell in the next 90 days for almost every residential property in the United States

CLEVELAND–(BUSINESS WIRE)–Realeflow, a leading data and real estate investing software solution for real estate investors nationwide, today announced the general availability of its 11th generation Sellability Score AI model for residential real estate investing.

The Sellability Score uses machine learning and predictive analytics to uncover the earliest indicators that homeowners will soon list their properties for sale, and to predict the probability to sell in the next 90 days for almost every residential property in the United States. Early results of using the 11th generation Sellability Score include a nearly 20% lift in some markets.

“The Sellability Score is an extremely sophisticated, but easy to use and understand, AI data solution for both new and experienced residential real estate investors, at a price point allowing access to insights formerly available only to top institutional investors,” said Realeflow founder and CEO Greg Clement. “Realeflow has been the AI leader in residential real estate investing since it first deployed AI in 2019, and it is the only major real estate data provider offering a sellability scoring dataset to help investors, buyers and agents use AI to find more and better leads.”

Realeflow customers appreciate the Sellability Score AI, which helps them quickly find leads based on their criteria:

  • “Since I have been using Realeflow’s software, finding properties has been so much easier. The fact that all of my properties are scored gives me a much clearer insight into which properties to focus on rather than just shooting from the hip. Having this at my fingertips is so beneficial and a big game-changer!” said Ricardo Beecham, Quick Properties 4 U.
  • “As a new investor, I was unsure of where to go for leads for my first direct mail campaign and was concerned about making sure I was getting the most out of my marketing dollars. AI made it easy for me to focus on a select number of high-value properties with the right message tailored to the owner’s needs,” said Robert Bailey, Rabbit Realty Solutions.
  • “The biggest thing I’ve found with AI is that I can have a more targeted approach to reaching out to potential clients. Instead of casting a wide net in the hopes of finding someone, I can spend more time and energy on houses where the likelihood of success is much higher,” said Michael Macerelli, Property Resurrections, LLC.
  • “AI truly changed the game for me. With so much data to sort through and a ton of activities for a new investor to complete, this AI was the godsend. I have saved a ton of time and invested capital in properties that have the highest probability of success,” said Khezar Raja, A+ Home Solutions.

The 11th generation Sellability Score references 136 billion data points over 40 years of real estate transactional data and a variety of demographic and socioeconomic datasets. It builds on the learning and understanding of the previous 10 generations of Sellability Scores with new variables and datasets, including lien data. The most significant changes in the 11th generation Sellability Score are that some influences occurring before the COVID-19 pandemic are now again impacting the model after the pandemic. For example:

  • The foreclosure data influence is increasing. Before the pandemic, foreclosures largely impacted the Sellability Score. During the pandemic, foreclosures dropped nearly to zero, but now they are increasing toward pre-pandemic levels with greater influence on the Sellability Score.
  • The «exodus» interaction data influence is increasing. The exodus interaction tracks the departure of one contributor to mortgage payments, which often signals separation, followed by divorce and sale of the property. After reaching 40-year lows in 2020 and 2021, divorce rates have increased.
  • Inflation and housing prices skyrocketed during the pandemic, but now are decreasing and are influencing the Sellability Score similarly to before the pandemic.

The benefits of the Sellability Score include:

  • Simplicity: Investors don’t need to crunch numbers or have decades of real estate investing experience to segment the data. Realeflow does the work and provides the scores. Investors simply target the higher scores.
  • ROI optimization: Investors can either reduce their marketing spend and still receive the same number of leads, or maintain their marketing spend and receive more leads than they did before using the Sellability Score.

The 11th generation Sellability Score is embedded in the Leadpipes module of Realeflow’s Leadflow real estate investment software, available through Leadflow Invest and Leadflow Invest+ plans.

The Sellability Score in action

To use the Sellability Score, investors select Leadpipes Premium in the Leadflow software and enter parameters such as location, price and square-footage thresholds. Leadflow returns properties matching those parameters. The Sellability Score algorithm performs its calculations and returns three scores representing possible outcomes within 90 days for each property:

  • The retail score, the probability of a property to sell around its estimated value
  • The wholesale score, the probability of a property to sell at a discounted price
  • The rental score, the probability of a property to be purchased and used as a turnkey rental property

Sellability scores range from zero to 1,000; the higher the score, the greater the chance the property will sell at retail or wholesale price within 90 days and be suitable as a rental property.

After selecting their target properties, investors can perform their marketing with Leadflow by choosing the type and frequency of communications, such as mail, email, social media and phone, to contact the current owners or representatives. Leadflow can then automatically send written communications based on selected templates, or prompt users to call, and manage all subsequent activities leading to a transaction or other outcome.

Realeflow was founded in 2006 in a highly competitive market and has operated through several different real estate and economic cycles. The company used its supreme industry experience, knowledge and understanding, combined with its leadership position in real estate data, to develop the 11th generation Sellability Score — making it as simple as possible for its customers to find great real estate investments.

About Realeflow

Realeflow is a leading data and real estate investing software solution for real estate investors nationwide. Founded in 2006, Realeflow provides real estate investors with a competitive advantage through its innovative and comprehensive technology platform and artificial intelligence solutions. Realeflow’s mission is to provide the tools necessary for real estate investors to achieve freedom in their lives. Realeflow helps its customers generate leads, analyze deals, make offers, fund deals, and rehab, sell and rent properties. Realeflow has helped more than 200,000 investors close more than $10 billion of real estate transactions.


Emily Roberts

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