Delivering Creative Firepower Across Genres and Formats to Fuel Position as Ultimate Partner for Brands to Tap into America’s Most Influential Consumer
NEW YORK–(BUSINESS WIRE)–TelevisaUnivision, the world’s leading Spanish-language media company, today unveiled a bold, content-led vision for the future at its 2025 Upfront presentation – one grounded in the company’s cultural authority, creative scale, and deep-rooted connection to America’s most influential and fastest-growing consumer group: U.S. Hispanics.
Taking the stage at Hall de Lumières in downtown Manhattan, Donna Speciale, President of U.S. Advertising Sales and Marketing stated:
“TelevisaUnivision is the single most powerful and enduring force in media for Hispanics – the only fully integrated ecosystem that unites premium Spanish-language content, audience insight, and cross-platform scale – all under one roof.”
She continued, “In an industry of companies trying to be everything to everyone, we are solely focused on being everything to one: the Hispanic community, a relationship we’ve built and nurtured for 70 years. And in a world where consumer attention is more fragmented than ever, our authenticity and legacy aren’t just advantages – they are the cornerstone of relevance.”
Ignacio Meyer, President of Univision Networks Group, and Rafael Urbina, President of Streaming and Digital, unveiled the bold new content-first strategy that’s powering TelevisaUnivision’s expansive ecosystem — from market-leading networks that continue to outpace the competition among U.S. Hispanics, to ViX, the company’s global streaming platform delivering incremental reach to 28 million U.S. viewers across digital video.
Cross-Generational Content Built for Brand Impact
- Expanding Realities with New 24/7 Formats: A slate of reality and always-on formats, designed to deliver a constant stream of fresh, unscripted content across genres — from lifestyle and competition to music — all optimized for streaming on ViX.
- Original Vertical Video: Expanding its short-form content slate with the launch of microdramas — fast-paced, scripted series featuring one-minute episodes designed for today’s mobile viewer. Integrated into the new Shorts experience on ViX, built for swiping, sharing, and mobile-first engagement, 40 original microdramas are set to debut in the second half of the year, with plans to extend the format into comedy, documentaries, and more.
- Expanded Soccer Rights: New landmark deal with Concacaf adds full slate of the Confederation’s women’s soccer competitions to the company’s industry-leading soccer portfolio— W Championship, W Gold Cup, W Nations League, and W Champions Cup — cementing its position as the home of women’s soccer in the U.S., as well as its ongoing commitment to women’s sports. This builds on TelevisaUnivision’s year-round coverage of the sport’s biggest events, from Liga MX and Liga MX Femenil to the UEFA Champions League Final, Concacaf Gold Cup, and FIFA Club World Cup — offering brands the best front-row seat to the most passionate fanbase in sports, every single day, on the road to the World Cup.
- Streaming Ad Innovation: Introducing new immersive in-show ads for ViX, built in partnership with TripleLift, for seamless brand integration within content.
A Supercharged Music Strategy
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Introducing YA Fest: a brand-new music festival, taking place live from three major cities in September 2026. The multi-city celebration will feature electrifying performances and immersive fan experiences, airing across TelevisaUnivision’s platforms.
- A first-of-its-kind partnership with Bresh, bringing “the most beautiful party in the world” to YA Fest — uniting today’s most relevant content creators, top artists, and trending talent to elevate the IRL experience in collaboration with leading brands. Partnership to extend further across TelevisaUnivision, year-round, with digital-first live experiences that engage young, passionate Hispanics in the U.S.
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The Launch of ViX Música: a dedicated streaming destination for all things music within the ViX ecosystem. Featuring new and original content, ViX Música gives fans unparalleled access to the Latin music world, from premiere concerts and unplugged performances to exclusive interviews and behind-the-scenes moments with their favorite artists. New initiatives include:
- Partnership with iHeartMedia to exclusively stream iHeartRadio Fiesta Latina live on ViX this October.
- New series of immersive docu-specials, offering an exclusive look into the lives of Latin artists on and off the stage. Launching this Summer, the first special will feature Prince Royce, providing an intimate glimpse inside his new album, Eterno.
- “ViX Música: All Access,” a brand-new franchise delivering unprecedented backstage access and candid interviews with today’s hottest Latin stars in the moments immediately after they leave the stage. Hosted by Alejandra Espinoza, Luis Sandoval, and Erika Reyna — each known for leading top-rated, can’t-miss radio and TV shows across TelevisaUnivision — the franchise will feature multiple series that delve into distinctive genres and lifestyles, from regional Mexican and Urban to pop and adult contemporary.
TelevisaUnivision’s 2025–2026 Upfront presentation featured special guests, including Julián Gil and Valeria Marín, who announced the new reality series “El Conquistador”; David Zepeda, who revealed his upcoming scripted drama “Los Hilos del Pasado,” set to debut later this year; “Juego de Voces” host Angélica Vale; and sports commentators Memo Schutz and Marc Crosas, who announced the new Concacaf rights deal. News anchors Ilia Calderón and Víctor Javier Solano, and entertainment host Alejandra Espinoza also took the stage. The presentation was infused with music, opening with a performance by Prince Royce and closing with a dynamic finale featuring Arthur Hanlon and artists from R.Evolución Latina, Salgado Productions, Latino Broadway Man, and “Real Women Have Curves.”
2025-26 Programming Slate
ENTERTAINMENT (in alphabetical order)
Con Esa Misma Mirada – Season 1 and 2 (Univision)
After years of sacrifice as a wife and mother, a seemingly «perfect» woman is devastated by her unfaithful husband, which not only brings an emotional storm, but also a personal crisis that pushes her to rediscover herself. Featuring: Angélica Rivera, Diego Klein, Sofía Castro, Iván Sánchez, and Ximena Herrera.
CDI: Código de Investigación
Hosted by the charismatic Borja Voces, CDI (Código de Investigación) is a groundbreaking true crime entertainment program that plunges into the most captivating and shocking crime stories. Each episode features in-depth investigations, expert analysis from criminologists, mental health professionals, police officers, and forensic specialists, powerful testimonials, and cutting-edge technology to bring viewers closer to the truth. CDI examines both past crimes that have shaken communities and follows current cases, providing live updates and exclusive interviews, all delivered with an entertaining approach that combines investigative journalism with compelling narratives.
Doménica Montero (Univision)
Betrayed, humiliated, and left with nothing, a powerful woman rebuilds her life on her family’s forgotten land—only to face new enemies, forbidden love, and a past that won’t let her go. Starring Angelique Boyer.
El Conquistador
El Conquistador is the world’s most extreme survival and adventure reality show, set in the rugged Los Haitises National Park in the Dominican Republic. The new show, hosted by Julián Gil and Valeria Marín, follows 36 contestants divided into three teams, each led by a famous captain. The teams face extreme physical and mental challenges in each episode, contestants must overcome tough challenges and survive the wild nature, lack of food, and extreme weather conditions. The team that wins the immunity challenge receives the El Conquistador flag and enjoys time in the “Campamento Rico,» (Wealthy Camp) filled with privileges such as food, fire, beds, and a private beach. The other two teams will be split between two camps known as “Pobre” and “Infernal,” with one or more of their members facing an elimination challenge that could lead to their exit from the competition. The winner walks away the $200,000 prize and is crowned as El Conquistador.
Juego de Voces – Season 3 (Univision)
Hosted by Angélica Vale, this captivating musical competition is back to unite generations and fill your evenings with talent, emotion, and a healthy dose of nostalgia. More than just a show, it’s a vibrant tribute to the power of music, the bonds of family, and cherished traditions. Returning with even more excitement, dazzling star power, and truly unforgettable performances, the “Leyendas” and “Estrellas” teams will go head-to-head in a fierce competition, ensuring audiences enjoy every thrilling moment of this can’t-miss entertainment.
La Mansión 24/7
From the creators of Nuestra Belleza Latina, La Mansión is a new reality show that will allow audiences to have 24/7 access to the participants in their daily lives. In this reality show, the participants will face challenges that will test their resilience, inner strength, talent, and creativity. Only the best of them will win a cash prize and become the next face of the network.
Los Hilos del Pasado (Univision)
Carolina, a successful fashion designer, discovers that Cristina, the young model she’s been mistreating, is her long-lost daughter, whom she was forced to abandon years ago. As Carolina uncovers the truth, she will stop at nothing to mend their broken bond and unite the threads of fate and love. Starring: Yadhira Carrilo, Bárbara López, Emmanuel Palomares, Eduardo Santamarina and David Zepeda, among others.
Monteverde (Univision)
Fleeing from a crime she didn’t commit, a woman with a strong and charismatic personality will have to replace her nun sister and hide in a town, Monteverde, where threats of love, the misfortunes of the people, and, worst of all, the danger of being discovered. Starring: África Zavala and Gabriel Soto.
Papás por Siempre (Univision)
How far can you go to protect your children without causing them irreparable harm? When secrets and lies are the weapons you use to keep the family together, at what cost is that facade of love and protection maintained? Starring José Ron and Ariadne Díaz.
Regalo de Amor (Univision)
After losing all hope of becoming a mother, a young woman is widowed due to a sudden accident in which her husband dies. This leads her to discover a whole parallel life and a past full of secrets, in addition to having to take care of a little girl, who mysteriously appears registered as her daughter. Starring by: Alejandra Robles Gil y Chris Pazcal.
¿Quién Caerá? Season 3 (UNIMÁS)
A thrilling game show where contestants battle for a grand cash prize, testing their general knowledge and luck with vibrant host Adamari López. Participants from across the U.S. Hispanic community must skillfully answer diverse questions to win big and avoid the dreaded trapdoor – a single wrong answer means elimination!
¿Quién Caerá? KIDS (UNIMÁS)
¿Quién Caerá? KIDS brings a super-sized dose of fun and smarts, delivering the same thrilling excitement as ¿Quién Caerá?, but this time with brilliant kids taking center stage in the competition. Hosted by Adamari López and co-hosted by her daughter Alaïa Costa-López, this special edition sees talented Hispanic kids from various nationalities test their general knowledge by answering diverse questions under Adamari’s lively guidance. Each round reveals who will triumph and who will take the plunge.
¿Quién es la Mascara? Season 7 (Univision)
The hit singing competition guessing game has returned. Here, the performers are celebrities who deliver incredible performances while wearing elaborate head to toe costumes that conceal their identities from the audience, the judges, and other contestants. A star-studded panel of investigators will work together to uncover the identity of the masked celebrities. Throughout the show, the panel of investigators will welcome special guests to join them in their difficult task.
LIVE ENTERTAINMENT ACROSS PLATFORMS
Premio Lo Nuestro
Premio Lo Nuestro is the longest-running Spanish-language Latin music awards show in U.S. television history. The annual awards show recognizes those artists who drive tradition and legacy with their trajectory in Latin Music. The nominations are based on airplay of TelevisaUnivision radio stations, as well as streaming data, and the assessment of a committee consisting of music and entertainment industry experts. Winners are determined by popular vote.
Premios Juventud
Premios Juventud recognizes the youth leading the change in music, culture, and the world across several pop culture categories covering social media, music, and everything in between. With a unique DNA, Premios Juventud is more than a celebration of what’s trending with Hispanic youth, the annual awards show honors the young generation and artists that make a difference in their communities by giving back.
Latin GRAMMY® Awards
Internationally recognized as The Biggest Night in Latin Music®, The Latin GRAMMY Awards are the preeminent international honor and the only peer-selected award celebrating excellence in Latin music worldwide, recognizing brilliance in the recording arts and sciences. This year’s awards show will air LIVE from Las Vegas, Nevada on Thursday, November 13.
¡Feliz 2026!
Univision presents the ultimate New Year’s Eve celebration live from Times Square and international locations; bringing viewers the biggest stars in Latin pop culture for unforgettable musical performances, exclusive interviews, and unique segments. Relive the year’s top moments as we count down to a spectacular new beginning, broadcast live across the U.S.
YA Fest
A new music festival, taking place LIVE in September 2026 from 3 major markets on the same day, delivering a multiscreen experience for audiences to enjoy a stellar showcase of diverse genres across music, airing across TV and streaming.
Press Hub: https://bit.ly/43ngyJ2
Contacts
Media Contacts
CORPORATE
Alyssa Bernstein, Senior Vice President of Corporate Communications
[email protected]
Anna Negrón, Senior Director of Corporate Communications
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CONTENT PR
Melissa Agudelo, Director of Sports and News (U.S.)
[email protected]
Tatiana Oviedo, Senior Manager of Entertainment
[email protected]
Bettina Humphreys, Manager of Entertainment
[email protected]
