The Town Hall and Sony Hall’s Support Affirms That Live Theaters and Venues, in Addition to Restaurants, Retailers, Landlords, and Hotels, All Support a Gaming Destination in Times Square Because of the Tremendous Benefits Caesars Palace Times Square Will Bring to the Entertainment Capital of New York
NEW YORK–(BUSINESS WIRE)–Today, The Town Hall, a historic entertainment venue and cultural center in Times Square, and Sony Hall, a one-of-a-kind, multi-genre live concert theater, announced their support for Caesars Palace Times Square, the bid from SL Green, Caesars Entertainment, and Roc Nation to bring a state-of-the-art gaming and entertainment destination to 1515 Broadway in Times Square. The venues’ support for the project is a testament to the commitment by Caesars Palace Times Square and Roc Nation to champion the live entertainment industry in Times Square and the project’s capacity to drive customers to all the theaters and commercial entertainment businesses in Times Square thereby delivering an economic boost to New York’s most important commercial district.
«As a historic cornerstone of New York’s cultural community, The Town Hall is proud to support Caesars Palace Times Square,” said Matt Goldman, Executive Director of The Town Hall. “This project represents a vital opportunity to fuel the continued resurgence of Times Square. By drawing more visitors to the area, I genuinely believe Caesars Palace Times Square will help drive additional commerce, increase ticket sales for live performances, and strengthen the entire ecosystem that supports our city’s world-renowned arts and culture sector.»
Tsion Bensusan, Chief Operating Officer of Sony Hall said: “As one of New York City’s most iconic music theaters, we understand the vital role that entertainment plays in making the Big Apple – and Times Square, in particular – a world-class destination. Caesars Palace Times Square represents a transformative opportunity to strengthen our industry in this neighborhood, creating a powerful new tourism draw that will benefit theaters of all sizes. We’re proud to join this project and support a vision that will help ensure Times Square remains the world’s premier entertainment district.”
“Roc Nation is dedicated to fostering creative talent and creating an environment where New York art and culture can thrive. Support from The Town Hall and Sony Hall allows us to continue preserving New York’s legacy of being the entertainment mecca,” said Desiree Perez, CEO of Roc Nation. “We want to make Times Square into a destination for native New Yorkers as much as tourists.”
Caesars Palace Times Square and Roc Nation will sponsor multiple live events each year at The Town Hall and Sony Hall, helping drive even more visitors to the venues and allowing them to enrich and expand their offerings.
The Town Hall and Sony Hall will partner with Caesars Palace Times Square on a number of initiatives to support the live entertainment industry in and around Times Square. The Town Hall and Sony Hall will host workforce development events to help connect Hell’s Kitchen and other New York-based workers with jobs at Caesars Palace Times Square.
In addition to investing in community partnerships like those with The Town Hall and Sony Hall, Caesars Palace Times Square will bring Caesars Entertainment’s powerful Caesars Rewards loyalty program to New York City, allowing Caesars to inject millions of new dollars into the local economy. Along with world-class gaming and entertainment, Caesars Palace Times Square will retrofit an office tower into a new, gleaming hotel in the heart of the theater district. The coalition supporting the bid now includes more than 200 organizations and businesses including local restaurants, hotels, residents, unions and Broadway stakeholders.
About Town Hall
The Town Hall’s mission is to provide affordable world-class entertainment by new and established artists to a diverse audience. Steeped in history since its 1921 founding by suffragists, The Town Hall stands as an iconic New York City institution, renowned for its progressive and diverse programming that has shaped cultural and musical history. This national landmark provides an intimate setting with exceptional sound and sightlines, making it a cherished destination for audiences and performers.
About Sony Hall
Sony Hall, a multi-genre live venue located in the heart of New York City, is a one-of-a-kind concert hall enhanced by Sony technology that provides music fans with an unrivaled entertainment experience. The space originally opened in 1938 as the Diamond Horseshoe and quickly became one of the most iconic venues of the vaudeville era. In March 2018, Sony Hall officially opened its doors with much of its original history and dynamic design and décor elements still kept intact. Today, Sony strives to continue developing new technology for Sony Hall to establish the venue as a mecca of music to musicians and music lovers alike.
About Caesars Palace Times Square
New York City has a once-in-a-lifetime opportunity to invest in Times Square and New York City with significant commitments to public security, sanitation, and live performances as well as partnerships with neighboring theaters, restaurants, hotels, and landlords. Caesars Palace Times Square will revitalize and reenergize New York’s economic engine and cultural capital. SL Green Realty, Caesars Entertainment, and Roc Nation are partnered on a bid to win one of three new gaming licenses and convert the existing office building at 1515 Broadway into a state with a world-class gaming and entertainment destination.
Contacts
Media Contact: cpts@berlinrosen.com
