Leaning heavily into its mission as a community bank, Republic updates its “identity” for the first time in a decade
LOUISVILLE, Ky.–(BUSINESS WIRE)–Today, Republic Bank & Trust Company («Republic» or “the Bank») is proud to announce the launch of Time to Thrive™. For the first time in a decade, Republic is refreshing its branding with a new tag line and marketing campaign that illustrate the Bank’s unyielding commitment to its clients, company, associates and the communities it serves.
“Republic Bank exists to enable our clients, company, associates and the communities we serve to thrive – it’s the cornerstone of our mission and foundational to the work we do each and every day,” Republic Bank President and CEO Logan Pichel said. “Giving back has been – and will always be – part of Republic Bank’s DNA. Time to Thrive™ reflects our ongoing mission and commitment to our clients, associates, community and company. Republic Bank is here for you.”
In partnership with advertising agency BUNTIN and full-service strategic communications firm C2 Strategic Communications, Republic is launching the first phase of a groundbreaking, multistage marketing campaign. The new brand campaign, Time to Thrive™, launches today across multiple channels, including linear and streaming television, paid social and out-of-home placements. Additional elements — such as print, radio and organic social — will roll out shortly thereafter.
Later this year, Time to Thrive™ will expand through high-impact activations, including brand stunts and strategic sponsorships designed to bring the campaign to life in engaging and memorable ways. The Thrive message will also be integrated across key Republic Bank offerings, including HELOC, Private and Professional Banking and more to follow.
“Our evolved brand direction perfectly encapsulates Republic’s mission, underscoring the importance of the community relationships the Bank has established, nurtured and helped thrive since our founding,” Republic Bank Senior Vice President, Chief Marketing Officer Courtney Eder noted. “We’re excited to launch this campaign publicly and look forward to continuing to help enable our clients, company, associates and the communities we serve thrive in ways that are unique to them. It’s certainly Time to Thrive™.”
Republic’s new marketing materials can be found on the Bank’s social media platforms. Connect with “Republic Bank” on Facebook and LinkedIn, and @republicbank on Instagram.
About Republic Bank
Republic Bancorp, Inc. (the “Company”) is the parent company of Republic Bank & Trust Company (the “Bank”). The Bank currently has 47 banking centers in communities within five metropolitan statistical areas (“MSAs”) across five states: 22 banking centers located within the Louisville MSA in Louisville, Prospect, Shelbyville, and Shepherdsville in Kentucky, and Floyds Knobs, Jeffersonville, and New Albany in Indiana; six banking centers within the Lexington MSA in Georgetown and Lexington in Kentucky; eight banking centers within the Cincinnati MSA in Cincinnati and West Chester in Ohio, and Bellevue, Covington, Crestview Hills, and Florence in Kentucky; seven banking centers within the Tampa MSA in Largo, New Port Richey, St. Petersburg, Seminole, and Tampa in Florida; and four banking centers within the Nashville MSA in Franklin, Murfreesboro, Nashville and Spring Hill, Tennessee. In addition, Republic Bank Finance has one loan production office in St. Louis, Missouri. The Bank offers online banking at www.republicbank.com. The Company is headquartered in Louisville, Kentucky, and as of March 31, 2025, had approximately $7.1 billion in total assets. The Company’s Class A Common Stock is listed under the symbol “RBCAA” on the NASDAQ Global Select Market.
Contacts
Media Contact
Courtney Eder, Senior Vice President, Chief Marketing Officer
(502) 584-3600
