Rural lifestyle retailer kicked off second round of Hometown Heroes donations with major volunteer event to benefit military children
BRENTWOOD, Tenn.–(BUSINESS WIRE)–Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States, and the Tractor Supply Company Foundation announced today they are donating an additional $1 million in total to charity organizations committed to supporting our nation’s military service members, veterans and first responders. The Company and its foundation made an initial $1 million donation in June 2024 to celebrate the launch of its Hometown Heroes initiative, which brings together the Company’s efforts to support the selfless men and women who serve America under one banner.
Tractor Supply launched the second year of its Hometown Heroes initiative yesterday with a Back-to-School Brigade® event in partnership with Operation Homefront, one of the program’s 10 recipient organizations. More than 250 Team Members, as well as soldiers from the 101st Airborne Division (Air Assault) at Fort Campbell and members of 4-H and FFA gathered at the Company’s Store Support Center (SSC) to pack 500 backpacks with school supplies for military children—marking the largest volunteer event ever held by Tractor Supply.
“At Tractor Supply, support for our military service members, veterans, military families and first responders is entrenched in our culture and values,” said Colin Yankee, chief supply chain officer at Tractor Supply and former U.S. Army Captain. “Many of our Team Members and customers have served our country or communities, and we’re proud to stand with them. From charitable giving to hands-on volunteerism, we’re committed to showing appreciation for our Hometown Heroes in meaningful ways.”
Tractor Supply and the Tractor Supply Company Foundation have selected 10 nonprofit organizations to receive $100,000 each as part of this year’s $1 million donation. They are:
- 9/11 Day: Inspires millions of Americans to volunteer, donate to charities and perform other good deeds and acts of kindness on September 11 to honor the memory of those killed or injured on 9/11. In addition to the $100,000 donation, Tractor Supply Team Members, including members of the Veterans Team Member Engagement Group, will gather on September 11, 2025, for a day of service. In 2024, more than 100 Team Members joined Tractor Supply President and CEO Hal Lawton to pack thousands of meals for Americans in need.
- Bob Woodruff Foundation: Invests in programs that help our service members, veterans, their families and caregivers thrive. Hometown Heroes funding supports the organization’s grant-making, research, community-building and public education initiatives to ensure these individuals have stable and successful futures.
- Farmer Veteran Coalition: Provides micro grants to veterans who are in their beginning years of farming or ranching. Tractor Supply has partnered with FVC for the last seven years to assist farmer veterans from all branches of service. Through the joint initiative, the Company has provided more than 400 farmer veterans with Tractor Supply gift cards to access supplies, equipment and training to successfully launch their farm businesses.
- Folds of Honor: Provides educational scholarships to the families of fallen and disabled service members and first responders.
- K9s For Warriors: Fights veteran suicide by providing trained service dogs (many that are rescue animals) to military veterans suffering from PTSD and other traumas. Through this donation, Tractor Supply will sponsor three dogs—Scarlett on behalf of Tractor Supply, named after former Tractor Supply CEO Joe Scarlett; Murphy on behalf of Petsense by Tractor Supply, named after a heroic military veteran; and Rex (Rx) on behalf of Allivet by Tractor Supply.
- National Law Enforcement Officers Memorial Foundation (NLEOMF): Honors fallen law enforcement officers, tells the story of American law enforcement and makes it safer for those who serve. In addition to supporting NLEOMF’s work in remembering those who have lost their lives protecting our communities and providing best practices to help keep officers safe, Yankee represented Tractor Supply at the 2025 National Law Enforcement Memorial Candlelight Vigil in Washington, D.C., paying tribute to fallen officers from across the country by reading their names aloud.
- National Police Dog Foundation: Raises funds for the purchase, training and veterinary care of law enforcement K-9s. Every October 28, National First Responders Day, Tractor Supply stores across the country host police dogs and their handlers for a celebratory demonstration.
- National Volunteer Firefighters Council: Provides critical resources, programs, education and advocacy for volunteer fire, EMS and rescue services across the nation. With the ability to balance volunteer firefighting with their work commitment, thousands of Tractor Supply Team Members serve as passionate and dedicated volunteer firefighters within their communities.
- Operation Homefront: Provides relief and recurring family support programs and services to help military families overcome short-term difficulties. Operation Homefront is one of Tractor Supply’s newly selected Hometown Heroes donation recipients.
- Team Rubicon: Serves global communities before, during and after disasters and crises. Tractor Supply first supported the veteran-led humanitarian organization in its recovery efforts following Hurricane Helene in 2024.
The Hometown Heroes initiative also includes:
- A Spotlight Series that recognizes Team Members who embody the spirit of being Hometown Heroes with a $5,000 donation made to a Hometown Hero charity of their choice.
- The Neighbor’s Club Hometown Heroes benefit, which includes automatic top-tier Preferred Plus Neighbor status, where veterans, service members and first responders are eligible to enroll. This Hometown Heroes benefit is one of the few recognition programs that provide everyday savings with no limit on total savings and no brand exclusions.
To learn more, visit TractorSupply.com/honoringheroes.
About Tractor Supply Company
For more than 85 years, Tractor Supply Company (NASDAQ: TSCO) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 296 on the Fortune 500. The Company’s more than 52,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve.
As part of the Company’s commitment to caring for animals of all kinds, Tractor Supply is proud to include Petsense by Tractor Supply, a pet specialty retailer, and Allivet, a leading online pet pharmacy, in its family of brands. Together, Tractor Supply is able to provide comprehensive solutions for pet care, livestock wellness and rural living, ensuring customers and their animals thrive. From its stores to the customer’s doorstep, Tractor Supply is here to serve and support Life Out Here.
As of March 29, 2025, the Company operated 2,311 Tractor Supply stores in 49 states and 206 Petsense by Tractor Supply stores in 23 states. For more information, visit www.tractorsupply.com and www.Petsense.com.
Contacts
Mary Winn Pilkington (615) 440-4212
Chris Mainz (214) 534-7225
corporatecommunications@tractorsupply.com
