Velocity Launches New On-Demand Legal & HR Department Solution

Fortune 100 level embedded in-house capabilities at scale-up speed with start-up value shows that your competitive advantage starts from within.

SILICON VALLEY, Calif.–(BUSINESS WIRE)–#DougLuftmanVelocity Edge Advisors (“Velocity”) launches today introducing an innovative, on-demand Legal and HR department solution that works at the speed of business. Whether you’re a high-growth startup or an established enterprise, you need Legal and HR support that delivers valuable results—fast, smart, and aligned with your business goals. That’s where Velocity comes in. Velocity operates like your own in-house Legal and HR departments—only without the overhead or long-term commitment.


Established companies rely on Velocity for overflow support and special projects when their teams are stretched or they need expertise in a particular area. Startups from early stage to high-growth trust Velocity to provide the entirety, or just portions, of their Legal and/or HR functions. Velocity’s seasoned executives serve as a single point of contact to efficiently and effectively deliver the knowledge, insight and swift action that you would expect from your own internal team. No learning curve. No friction. Just business and legal results that move your company forward… with Velocity.

Velocity was founded by seasoned entrepreneurial executives – General Counsels Monica Winghart and Doug Luftman and Chief HR Officer Pennie Sponsel, who each have 20+ years of in-house executive experience at companies ranging from private startups to Fortune 100 global companies.

Winghart explained, “Velocity is different. We are not a vendor, a traditional law firm, or a loosely knit group of fractional executives or consultants. Like an in-house Legal or HR department, Velocity’s team of trusted and experienced executives integrate and operate within your company. Our deep in-house experience allows us to seamlessly collaborate with our clients and other Velocity team members to proactively identify issues, solve problems, and drive measurable business results.”

Velocity executives don’t just understand technology — we’ve built our careers on it. Whether it’s the tools we use to work faster and smarter, or the innovative products and services that our clients deliver to their customers, we’re fluent. Many of our executives have technical backgrounds and have led Legal and HR functions at some of the world’s most cutting-edge tech companies. Tech-savvy isn’t an add-on at Velocity—it’s in our DNA.

Velocity works with companies of all sizes and across all industries to complement the C-suite and their departments. We also partner with investment firms, financial institutions, incubators, universities, and other organizations to support their ventures.

“Clients may need issue-specific advice, project-based engagements, or broad-based services – Velocity can do all three, and that versatility is intrinsic to our value proposition as we operate as a scalable, on-demand department,” said Luftman. “Serving as a company’s single point of contact, where needed, and tightly integrating and embedding with a company’s team is where the greatest magic happens. We roll up our sleeves to provide pragmatic, actionable, high-value Legal and HR support.”

“In today’s fast-moving business environment, embedding HR alongside Legal from the start isn’t just a smart move—it’s a strategic imperative,” said Sponsel. “With years of experience and deep expertise in both Legal and HR, Velocity serves as a go-to partner for organizations of all sizes. By aligning legal, compliance, culture, and people strategy early, companies can scale faster, make smarter hiring decisions, and avoid costly missteps. Our approach is about building for growth—with the right guardrails and the right people in place.”

“Velocity was founded on the belief that Legal and HR departments must be strategic engines for growth,” remarked Winghart. “We have assembled a powerful team of GCs and CHROs with horsepower typically available only to large companies. Velocity brings these services within reach of organizations of all sizes. Whether navigating high-stakes events, unexpected crises, or routine operations, our clients count on our agile, results-focused team to deliver Legal and HR services when and where it matters most. With Velocity, you can expect more than just a positive experience—you’ll gain a strategic partner committed to your success.»

At Velocity Edge Advisors, Advantage Starts From Within. Contact us today at https://www.velocityedgeadvisors.com or email [email protected].

About Velocity Edge Advisors

Velocity Edge Advisors, Inc. (“Velocity”) is an innovative on-demand Legal department and HR services company founded in the heart of Silicon Valley. Velocity is a team of seasoned, business-savvy in-house executives, including former GCs, CHROs and other executives, who have worked for companies spanning the globe in diverse market segments. In addition to its San Francisco/Bay Area headquarters, Velocity has additional offices nationwide, including Southern California, Research Triangle Park, and Arizona. Visit https://www.velocityedgeadvisors.com.

Contacts

Media Contact:
Christy Burke, Burke & Company PR, 917-623-5096, [email protected]

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