NEW YORK–(BUSINESS WIRE)–#JohnLuth–Seabury Capital Group LLC (“Seabury”) commemorated its 30th anniversary on June 1, marking three decades of fostering the commercial success of its global customer base across diverse industries.
Seabury’s journey began in 1995 as the investment holding company of its founder, John E. Luth, operating as a venture capital firm taking ownership stakes in software and asset management businesses servicing the aviation and travel industries. In its latter years, Seabury further evolved its umbrella of businesses by investing in early-stage startup companies within the financial technology industry and structured investment products, as well as expanding its airline restructuring, investment banking, aircraft & engine transactions, and consulting support services. In addition, Seabury owns and operates FINRA, NFA, and FCA regulated investment banking services firms in the U.S. and U.K., respectively, serving external clients as well as assisting the companies in which Seabury has invested.
During its three-decade history of advising key clients in the aviation, aerospace & defense, financial services, and technology industries, Seabury has become a global advisory and consulting powerhouse, having amassed over 500 clients involving 5,000 engagements that included raising or restructuring over $350 billion in equity, debt or lease financing, as well as advising on over $450 billion in new aircraft orders (all amounts in 2025 dollars).
“As we celebrate this significant milestone, we are very grateful to have the support and dedication of our global team based in 27 offices spread across 21 countries on five continents, as well as the strong relationships with a client base that spans more than 75 countries,” said John Luth, Chairman, President & Chief Executive Officer of Seabury Capital Group.
In recent years, Seabury has embarked on a series of significant growth-oriented projects. In 2023, Seabury and Airline Strategy Group announced a strategic partnership to drive performance excellence for airline clients by forming Seabury Airline Strategy Group LLC. Later that year, Seabury and Plane View Partners (“PVP”) agreed to merge Seabury’s global industry-leading airline advisory, restructuring and investment banking practice with PVP’s highly regarded aviation and aerospace consulting practice to form Seabury Aviation Partners (“SAP”). Leveraging the deep experience of both firms to provide a broader and more complete set of advisory services on a global basis, SAP serves the companies’ loyal client bases, comprising a global network of airlines, aerospace manufacturers, institutional investors, leading lessors, and aviation service providers and innovators, who have entrusted both firms with their strategic decisions through hundreds of engagements.
“SAP is the world’s leading global aviation advisor offering comprehensive and best-in-class aviation advisory services,” commented Michael B. Cox, Vice Chairman of Seabury Aviation Partners. “Our solutions are designed to create significant value for our clients and maintain high client satisfaction, leveraging our extensive industry expertise and strategic investments to enhance their operations and drive growth and innovation.”
Seabury has received recognition for numerous award-winning transactions. Most recently, the company was awarded the 2025 Aviation 100 ‘Restructuring Deal of the Year’ award from Airline Economics for SAS’s $1.2 billion exit financing.
As of year-end 2024, Seabury held over $1.3 billion in investment assets that are managed by Seabury Asset Management LLC (“SAM”), a holding company created and led by Margaret Chan, President & Chief Executive Officer, which has interests in financial assets, payment plan processing technology, supply chain trade finance platforms, and financial market technology companies. The recent launch of an ESG financing platform enabled by five ASEAN stock exchanges will be the first to allow digital SME-led financings.
Going forward, Seabury intends to leverage those resources to launch one or more specialized investment funds in aviation, travel, and technology, under a newly incorporated SEC-regulated registered investment advisor, Seabury Capital Management LLC (“SCM”) and a credit fund in the financial assets and trade finance under the auspices of SAM’s executive team.
Seabury professionals have become advisors to help others — to make an impact in their organizations and their lives. This driving force is also the reason why Seabury employees across the world are actively involved in making their communities a better place.
In 2015, inspired by the challenge of an anonymous donor, John, a 1974 graduate of the College of the Holy Cross, along with his wife Dr. Joanne (Jo) Chouinard-Luth, D.M.D., donated over $32.5 million to the college, the largest single donation in the history of Holy Cross which was increased to over $40.0 million in pledges in 2018.
Members of the Seabury team have been active in broader industry initiatives, such as U.S. Chamber of Commerce Aviation Summit, Airlink, and the Holy Cross intern program, as well as have supported several key associations, nonprofit/cause-related organizations, and industry events in the markets the company serves.
“We are committed to making each community where our team members live and work, as well as our client organizations operate, a better place. We will carry forward this legacy into the next chapter of our story and remain focused on delivering the very best products and services in specialty finance, investment banking, and software solutions for our global client base. Our ambition is to have a profound and sustained impact on aviation, aerospace & defense, financial services and technology worldwide,” concluded Luth.
ABOUT SEABURY CAPITAL GROUP
Seabury Capital Group LLC (“Seabury Capital”) operates a number of specialty finance, investment and merchant banking, technology, and software companies with a core focus anchored in aviation, aerospace & defense, and financial services & technology.
Seabury Capital has operations in New York, Amsterdam, Berlin, Chicago, Cordoba, Dallas, Dublin, Durban, Isle of Guernsey, Hong Kong, Houston, Jersey City, Isle of Jersey, Kula Lumpur, London, Los Angeles, Manila, Minneapolis, Mumbai, Nairobi, Ottawa, Sao Paulo, Seoul, Shannon, Singapore, Tokyo and Valletta (Malta).
Reference Seabury Capital Group at www.seaburycapital.com.
Contacts
Media contact:
pr@seaburycapital.com
+1 612 263 6953
